Elsie Kelly dies at 89: Tributes to the ‘Benidorm’ star from fans in Spain and the UK
By Dora Urbancsek • Published: 22 Apr 2026 • 12:47 • 2 minutes read
Benidorm, where the ITV series Benidorm made characters like Elsie Kelly’s Noreen a household name Credit: Shutterstock/Missspeller
British actress Elsie Kelly, best known to millions for her role as Noreen Maltby in the hit ITV series Benidorm, has died aged 89. Her passing was confirmed on April 21 following a short illness, with tributes quickly pouring in from colleagues and fans across the UK and Spain.
Kelly’s death marks the loss of a familiar face for British audiences, particularly those with a connection to Spain’s Costa Blanca, where Benidorm became a cultural touchpoint for expats and holidaymakers alike.
Why was Elsie Kelly so loved in Benidorm?
Kelly’s portrayal of Noreen Maltby turned her into one of the most memorable characters in Benidorm’s long run. Her sharp comedic timing, paired with an endearing and often mischievous personality, made her a standout in a cast full of larger-than-life figures.
Set in the seaside town of Benidorm, the show captured the quirks of British holiday culture in Spain, something that resonated deeply with Euro Weekly News readers. For many, Kelly’s character reflected a recognisable type of expat or visitor, blending humour with warmth.
A career spanning more than five decades
Before her success in Benidorm, Kelly had already built a substantial career across British television and theatre. She appeared in long-running series such as Crossroads and continued working well into her later years, demonstrating remarkable longevity in the industry. Her ability to move between drama and comedy allowed her to remain relevant across generations of viewers. While Benidorm introduced her to a new audience, her earlier work had already secured her place in British television history.
Tributes from co-stars and fans
Following the announcement, tributes have been shared by colleagues and industry figures. Benidorm creator Derren Litten described Kelly as a “comedic genius,” highlighting her natural ability to elevate every scene she appeared in. Fellow cast members also praised her professionalism and warmth on set, with many noting that she brought the same humour off-screen as she did on it.
What her legacy means for expats in Spain
Kelly’s connection to Benidorm gives this story a particular resonance for British readers living in or visiting Spain. The show helped shape the image of the resort for years, and her character became part of that identity.
For expats, Benidorm is more than just a TV setting. It represents a lifestyle, a community, and a shared cultural reference point. Kelly’s performance contributed to that narrative, making her passing feel personal to many who have spent time on the Costa Blanca. Her legacy lives on through the series, which continues to attract viewers and remains a nostalgic favourite among British audiences abroad.
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Dora Urbancsek
Dora Urbancsek is an SEO writer with over eight years of experience producing high-quality, search-optimised journalism and digital content. Based in Spain for more than five years, she covers a wide range of topics concerning Spain and Europe, including current affairs, community stories, culture, and lifestyle. Dora is known for accurate, well-researched reporting that keeps readers informed and engaged.
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