Meet the woman leading Marina Alta’s next generation of entrepreneurs

A new chapter has begun for young entrepreneurs across the Marina Alta after Ariadna Llodrá was elected president of Jovempa Marina Alta, the region’s association for young business owners, for the 2026–2028 term. The appointment was confirmed during the organisation’s General and Electoral Assembly, held at Hotel Nou Romà in Dénia.

Llodrá takes over from outgoing president Carolina Vallés and will lead the association over the next two years as it continues its work supporting entrepreneurs, networking opportunities and business development throughout the comarca.

Entrepreneurial roots

The new president is CEO of Grupo Soluciones, a company with interests in both the property and hospitality sectors. Known for her involvement in launching new projects, Llodrá has built her career around innovation, collaboration and helping businesses grow.

Her connection to entrepreneurship runs deeper than her professional role. Having grown up in a family of business owners, she says she has witnessed first-hand both the challenges and rewards that come with running a company. That experience is expected to shape her approach as she leads the association into its next phase.

Building connections across the Marina Alta

One of Llodrá’s key aims is to strengthen Jovempa Marina Alta as a meeting point for local entrepreneurs. She has outlined a vision focused on encouraging collaboration between businesses, creating opportunities for professional growth and ensuring young entrepreneurs feel supported throughout their journey.

The association plays an important role in connecting business owners from across the Marina Alta, helping members share ideas, develop partnerships and access training and networking opportunities. Under Llodrá’s leadership, the organisation hopes to continue expanding its reach and influence throughout the region.

New board appointed

Llodrá will be supported by a newly appointed board. Antonio Ivars Ruiz, manager of Alicante Aventura, will serve as vice-president and treasurer, while Pablo Carbonell Morell, COO of Morel, takes on the role of secretary. Architect José Alberto Notario and former president Carolina Vallés will serve as board members.

Following her election, Llodrá thanked Vallés for her dedication to the organisation during the past four years and expressed her gratitude to the new board members who will help guide Jovempa Marina Alta through its next stage of development.