Why choosing the right estate agent could save you thousands

When selling a property in Spain, most homeowners focus on two questions:

“What commission does the agent charge?” and “What is my property worth?”

Every seller wants the highest possible price while keeping costs down. That’s why using 1 Real Estate’s 1% fee 100% service option offers strong economic value, because choosing the wrong estate agent can cost sellers dearly.

Across the Costa Blanca, many homeowners experience the same frustrations: unrealistic valuations, poor communication and weak marketing, leaving properties on the market for months with little meaningful activity.

In many cases, the problem is not the property itself – it is the strategy behind how the property was brought to market.

The highest valuation is not always the best valuation

One of the oldest tactics in the property industry is overvaluing homes simply to secure listings.

It is easy for an agent to promise an optimistic figure to win an instruction. The problem comes later, when the property attracts little interest, few serious viewings and eventually requires repeated price reductions.

Today’s buyers are extremely well-informed. They compare properties online daily and quickly recognise when a home appears overpriced.

As a result, overpriced properties often lose momentum quickly. Sellers become frustrated, buyer confidence weakens and low offers follow.

Ironically, properties launched too high frequently achieve lower final sale prices than homes positioned correctly from the beginning.

A professional estate agent should provide honest advice based on genuine buyer demand, comparable sales and real local market conditions.

Selling property is about more than uploading photos

Many homeowners assume all estate agents offer roughly the same service. The difference between average and professional marketing can be enormous.

Presentation, photography, buyer qualification, multilingual communication, fast follow-up and skilled negotiation all directly influence the outcome of a sale.

At 1 Real Estate, we believe listing a property and actively selling a property are two very different things. That is why we invest heavily in marketing, buyer reach and local expertise.

As part of the wider Property Cloud Group, 1 Real Estate benefits from 9 offices, more than 40 full-time staff and over 650 completed property sales each year.

For sellers, this means access to a far larger audience of active buyers across the Costa Blanca and Murcia regions.

International exposure matters

The Costa Blanca market is heavily driven by international buyers, meaning successful marketing requires far more than local visibility alone.

A property may attract interest from buyers in the UK, the Netherlands, Belgium, Germany, France, Scandinavia, Eastern Europe and across Spain – many of whom begin their search online long before travelling.

This is why multilingual marketing, database matching and digital exposure are so important.

At 1 Real Estate, our team works daily with international buyers searching for villas, apartments, townhouses and investment properties throughout the Marina Alta and northern Costa Blanca.

The right buyer is often already looking. The challenge is making sure they see your property before they see someone else’s.

Fair fees do not mean compromise

Another misconception is that lower commission automatically means lower service.

At 1 Real Estate, we offer a competitive 1% + IVA commission structure while still delivering professional marketing, local expertise and international exposure.

An experienced estate agent protects your position throughout the process, manages negotiations professionally and helps ensure the sale progresses efficiently from start to finish.

Communication builds confidence

One of the biggest complaints sellers have about estate agents is the lack of communication.

At 1 Real Estate, communication is a core part of our service. Sellers receive honest feedback, regular updates and support throughout.

Before signing with any estate agency, ask a few simple questions:

• Do they truly understand my local market?
• Can they explain how they arrived at their valuation?
• How will they market my property internationally?
• Do they have a proven sales record?
• Will they communicate consistently throughout the process?

Selling a property is one of the most important financial decisions most people make. Choosing the right estate agent can make a significant difference — not only to the final sale price, but also to the overall experience.

Thinking of selling?

If you are considering selling your property in the Marina Alta or northern Costa Blanca, we provide free, no-obligation in-person valuations backed by genuine local knowledge and honest advice.

In today’s market, it’s not just about listing a property; it’s about positioning it properly from the beginning to ensure a successful outcome at the right price.Call +34 865 798 373 or visit www.1re.es for your free valuation.