By Cathy Elelman • 17 July 2020 • 16:47
MESSAGE: The aim is to highlight Vera as a safe location
CREDIT: Ayuntamiento de Vera Facebook @aytovera
VERA’S tourism campaign is doing the rounds of the streets of Madrid, literally.
Publicity for the Costa Almeria holiday spot is plastered all over four buses operating on four main routes in the city centre.
At the centre of the local council’s campaign is the message that Vera is a safe location offering visitors peace of mind in the new pandemic normal.
The aim is to gain 16 million “hits” over the two months the initiative runs, as part of an “ambitious” plan” to promote the locality and help the local tourism sector overcome the “such complicated times we are experiencing as a consequence of Covid-19”, said Tourism councillor Catiano Soriano.
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Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.
Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.
Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.
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