Tourists ditching Barcelona after anti-tourism protests?
By Marc Menendez-Roche • Published: 19 Dec 2024 • 14:47 • 2 minutes read
Are tourists ditching Barcelona after anti-tourism protests? Not so fast! 2024 sees fewer tourists, but spending hits record highs. Barcelona, Spain - 2024: Famous Güell Park and Barcelona city skyline, scenic panoramic view. Credit: Shutterstock, Arcady
Barcelona may have fewer tourists this year, but they’re making every euro count! The city is set to close 2024 with 15.5 million visitors – a tiny dip from last year – but those who did visit spent a staggering €10 billion. It seems tourists are spending more, not less! Less tourists – more money, was this the plan all along?
Quality over quantity?
Visitors are sticking around longer and splurging more. Overnight stays have jumped 3-4%, while daily spending per tourist has soared by 8.7%, nearing the €100 mark. Even accommodation prices are on the up, across every category. Barcelona is proving that fewer visitors can mean bigger profits.
Cruise bruised but not beaten
The cruise scene saw fewer port calls this year, but passenger numbers still nudged upwards. Barcelona’s crackdown on cruise traffic seems to be working, curbing numbers without sinking the sector.
Where are the tourists from?
Of course, Spain’s own travellers topped the list at 16.3%, but Americans are catching up fast at 14.7%, boasting the biggest growth. Brits contributed 7.4%, followed by the French, Italians, Germans, and others, including a steady trickle of Chinese and Dutch tourists. Americans can’t seem to get enough of Barcelona’s charms.
According to online reviews, tourists are loving Barcelona’s culture, architecture, and food, scoring these categories above 9. However, the city fell short on cleanliness and noise, where ratings hovered just above 6. It’s clear there’s work to be done here.
Looking to 2025
Next year’s tourism budget will shrink by 8% to €52.8 million, but there’s a plan in place. Barcelona’s rebranded “This is Barcelona” campaign aims to ditch generic promotion in favour of showcasing the city’s unique appeal. Digital transformation and high-quality tourism will lead the charge.
Spain’s tourist war: Airbnb chaos and ‘café con leche’ thieves?
Are Barcelona and the rest of Spain trying to send tourists packing? With Airbnb under fire and tourist flat rentals causing uproar, you’d be forgiven for thinking the country’s rolled out the unwelcome mat. British media has been buzzing with tales of radical anarchists and communists stirring the pot – slapping anti-tourist stickers on doors and even pinching sips of tourists’ café con leche on sun-soaked terraces.
But here’s the truth: these agitators are a tiny, fringe minority. The real anger among everyday Spaniards? It’s aimed squarely at the government for botching the rental market. With landlords left vulnerable to bad tenants and renters struggling against skyrocketing prices, it’s no wonder frustration is boiling over.
The bottom line
Barcelona’s tourism is turning heads. While the number of visitors has slightly dropped, the city is cashing in on longer stays and bigger spending. It will be a golden age for tourism – if Barcelona can keep the streets clean and the noise down. Who said the party was over?
Is this what Spain’s tourism sector is moving towards?
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Marc Menendez-Roche
Marc is a writer, educator, and language enthusiast with a background in business and legal communication. With over a decade of experience in writing and teaching, he brings a clear, engaging voice to complex topics—guided by a keen interest in educational neuroscience and how people learn. At Euro Weekly News, Marc contributes lifestyle features and community-focused stories that highlight everyday life across Spain. His ability to connect language, learning, and lived experience helps bring depth and relatability to the topics he covers.
Comments
Daniel Radcliffe
21 December 2024 • 16:58This can only be good news for the tourists. The city is beautiful, so much to see but the tourists get ripped off regularly and the theft incidents are through the roof. Let the citizens keep the city, they deserve it.
Marcie Lovel
22 December 2024 • 07:40No one can be surprised at the tourist ditching this city. I have visited it a few times but you have to be very careful, Thieves everywhere, worse than many other cities I have visited but the locals appear not to want us there so for me I will not return and I truly hope others will give the city a wide berth. By not going there still does not help the local population, they complained about no available properties to rent or buy but the truth is turning away visitors will not improve the situation. The locals just don´t earn enough money to buy homes and rent them. But maybe with less tourist this will improve but I doubt it.
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