66,000 counterfeit football shirts seized across Spain in nationwide World Cup crackdown

I’m sure no one is entirely innocent when it comes to buying clothing or items from street vendors in Spain, I know I’ve picked up the odd bracelet or pair of sunglasses myself, but what may seem like an innocent purchase has now been brought into focus after police seized more than 66,000 fake football shirts in what has been described as one of the biggest crackdowns on illegal merchandise across the country.

The shirts, intended for distribution during the World Cup, were intercepted in a nationwide operation aimed at protecting buyers and tourists from scam sales, resulting in the arrest of 95 individuals. The operation was carried out by the Policía Nacional with support from Europol and Interpol. Officers targeted an organised network suspected of producing and distributing fake sports merchandise across Spain on a large scale.

Buyers protection concerns

Raids took place in several cities across Spain including Madrid, Barcelona, Málaga, Elche and Dénia. Warehouses and distribution points linked to the network were searched, with large volumes of counterfeit goods seized.  The confiscated items consisted mainly of imitation national team shirts and branded football kits designed to be sold as official tournament merchandise. 

Police highlighted that counterfeit goods are not subject to the same safety, quality or authenticity checks as official products. Materials used in fake sportswear may not comply with European standards, may contain illegal dyes or sourced materials, meaning consumers risk buying items that are potentially dangerous, lower quality, or not as described

The seized merchandise was intended for online stores and street vendors, often used to target tourists and visitors looking for cheaper football shirts, where fake kits are sometimes sold as genuine. By removing large volumes of counterfeit stock before they reach the market, authorities reduce the number of scam listings online and limit the chances of visitors being misled during busy tourist and tournament periods.

Targeting supply chains ahead of major tournaments

This is not the first time police have intercepted ilegal sports merchandise in Spain, criminal networks exploit the demand when there are major sporting events by producing counterfeit goods at low cost and distributing them through informal street sellers, market stalls and online platforms, where they are often presented as genuine or authorised products. Officials said the operation was timed to disrupt supply ahead of the World Cup, when demand for football merchandise typically rises sharply.

Spanish authorities said the objective of the operation was not only to remove products already in circulation, but to dismantle the logistics and production structure behind the network.

Criminal organisation and arrests

Authorities confirmed that 95 people have been arrested in connection with the investigation. Those detained are being investigated for alleged industrial property offences, fraud and involvement in a criminal organisation. Police have not confirmed how many remain in custody pending further proceedings. Investigators believe the network operated across multiple stages of production and distribution. Materials were reportedly imported, assembled and processed within Spain before being circulated through informal street sellers, market stalls and online platforms. 

Economic impact on legitimate retailers

Authorities said the seizure protects legitimate businesses and licensed manufacturers who operate within regulated supply chains. Official kit producers invest in design, licensing agreements and authorised distribution systems. Counterfeit sales reduce revenue for these businesses and undermine contractual rights associated with sports branding. The removal of such a large volume of fake merchandise is expected to reduce unfair competition in the sports retail sector during a high-demand period.

International coordination

The investigation involved cooperation between Spanish police forces and international agencies including Europol and Interpol. Authorities said counterfeit distribution networks often operate across borders, sourcing materials in one country and distributing finished goods in several others. The involvement of international agencies reflects the scale and structure of the criminal networks targeted in the operation.

Ongoing investigation

Spanish authorities confirmed that investigations are continuing to identify additional suppliers, distributors and financial channels linked to the network. ata recovered from seized materials and electronic devices is being analysed. Further arrests have not been ruled out. Officials described the operation as part of an ongoing effort to combat intellectual property crime and protect both consumers and legitimate industry operators during major global sporting events.