Major change hits Lidl stores across Spain as new rules take effect

Anyone popping into Lidl in Spain today could notice something different on the shelves, as the supermarket introduces a major change to part of its own-brand range. The change came into effect on Friday, August 14, and affects Lidl’s own-brand food aimed at younger consumers.

The supermarket says the products are being brought into line with new nutritional requirements, with the changes being introduced across its stores in 30 countries. The company says it wants to make it easier for shoppers to find products that meet its nutritional standards without having to scrutinise every label.

New nutritional requirements take effect

Lidl says its own-brand food products covered by the initiative must meet the nutritional criteria established by the World Health Organization (WHO), alongside the supermarket’s own requirements. That means shoppers may find that some familiar products have different nutritional compositions from previous versions. The changes affect products including pasta, fish fingers, cereals and corn snacks. 

The supermarket has linked the move to its broader aim of making healthier choices easier rather than expecting customers to work through nutritional information on every product before deciding what to put in their trolley. Lidl’s Stefan Haensel, responsible for Quality & Sustainability, said the company wanted to make choosing suitable products easier for families.

What will shoppers see on shelves?

The changes will not mean every Lidl product is being reformulated. The initiative applies to the supermarket’s own-brand range covered by its nutritional requirements. Some of the products will also feature Paw Patrol branding as part of a promotional collaboration linked to Paw Patrol: The Dino Movie. The campaign is expected to run for around ten weeks.

The branding is designed to make the products more appealing to younger shoppers, while the nutritional reformulation is intended to meet the standards Lidl has set for the range. For customers, the most noticeable difference will therefore be the products appearing on shelves rather than a change to the way Lidl stores operate. There is no indication that shoppers will need to change how they pay, use Lidl’s stores or access its usual services.

Lidl is changing the recipes

The supermarket’s move goes beyond simply putting new packaging on existing products. Lidl says the relevant own-brand products have been reformulated to meet its nutritional criteria. The company has presented the changes as part of its effort to improve the nutritional profile of the food it sells.

The approach is being applied across Lidl’s operations in 30 countries, making it a wider private-label policy rather than a change limited to Spain. For Spanish shoppers, however, the practical effect is straightforward: some products in the relevant section will gradually appear in their updated versions.

Why Lidl says it is making the change

Lidl’s stated aim is to remove some of the difficulty involved in choosing food with a more favourable nutritional profile. The supermarket says it is combining the WHO criteria with its own nutritional standards when developing the products covered by the policy.

The company has described the approach as a way of making the choice easier rather than relying entirely on customers to compare products themselves.That is also where Lidl’s “Queremos ponértelo más fácil” message comes in. The phrase, which translates as “We want to make it easier for you”, is being used to explain the reasoning behind the changes.

The change is already underway

Customers should not expect the entire relevant range to disappear overnight. The reformulated products are being introduced as part of the new requirements, meaning shoppers may encounter a mixture of existing and updated products while the transition takes place. The Paw Patrol promotion will also be temporary, with the collaboration expected to last approximately ten weeks.

The nutritional requirements, however, represent the more significant part of the announcement because they concern how Lidl develops its own-brand products. For shoppers in Spain, there is therefore no need to make any change at the checkout or adapt to a new Lidl store system.

The difference will be found on the shelves, where some of the supermarket’s own-brand products are being replaced by versions that Lidl says meet its updated nutritional requirements. And while the change is aimed at making food choices easier, the immediate question for shoppers will simply be whether their usual products look the same when they next visit Lidl.