Benitatchell launches Christmas market call as traders invited to book festive stalls

Benitatchell is getting ready for Christmas 2026, with local traders, businesses, associations and residents invited to take part in its traditional festive market.

The town hall has opened applications for stallholders ahead of the popular Mercado de Navidad, which will return on Sunday, December 20, bringing food, festive shopping, children’s entertainment and seasonal music to the Marina Alta municipality.

Those hoping to secure a pitch have until Friday, December 4, to submit their applications.

How to apply for a Christmas market stall

The invitation is open to businesses, associations and private individuals interested in selling their products or showcasing their work at the event.

Applications can be submitted in person at the Citizen Services Office at the town hall, located at Calle de les Escoles, 2, or online through the municipality’s electronic office using the general application procedure.

There is a €10 fee to reserve a stall. Applicants must pay this into one of the municipality’s designated bank accounts and include proof of payment with their application.

The deadline is December 4, giving prospective stallholders several weeks to organise their participation before the market opens.

A festive tradition featuring the Burreta de Nadal

The market is also an important date in the municipality’s Christmas calendar, with the traditional arrival of the Burreta de Nadal among its biggest attractions.

The much-loved donkey carries saddlebags containing letters for children to collect and use to send their Christmas wishes to the Three Kings ahead of their arrival in January.

Families can also expect children’s entertainment and music, while market stalls will offer everything from food and local produce to decorations, gifts and other seasonal goods.

The event provides an opportunity for local businesses and independent sellers to reach festive shoppers while giving residents and visitors a chance to support the area’s small traders.

The market is one of the municipality’s major annual commercial events and traditionally attracts families keen to enjoy the festive atmosphere and take part in one of Benitatchell’s best-known Christmas celebrations.

With applications now open, organisers are encouraging anyone interested in having a stall to register before the December 4 deadline.