Adam sales take off

SALES Boost: New Opel is proving popular.

JUST one week after the Opel Adam market launch, orders from all across Europe for the chic, urban car exceeded 20,000.

Deputy Chairman of the Opel Management Board Dr Thomas Sedran said: “This was an outstanding start for our new small lifestyle car from Eisenach, Germany, especially if one considers that the market launch in many European markets is yet to come.  The Adam sparks excitement and is a popular new ambassador for our brand.”

Prices in Spain will reportedly range between €13.650 and €16.315 according to model.

The Adam success story started with its world premiere at the Paris Motor Show in October 2012.  Even at this early stage, readers of Auto Zeitung chose the Adam as the Number One City Car for the Auto Trophy.  In the magazine Auto Motor und Sport’s ‘The Best Cars of 2013’ poll, the small Opel came out ahead of all its direct competitors in the lifestyle segment.

One of the Adam’s major plus points is its diversity. Opel claims there is no other car in its class that can offer more than 61,000 variants for the exterior and nearly 82,000 for the interior from a vast selection of colours and trims.

Unique features in the sector, are says Opel, a new generation automatic park assist system, heated steering wheel, side blind spot alert and the Opel exclusive, fully integrated rear bicycle carrier FlexFix.

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