Benalmadena Marina starboard strategy

WITH both eyes firmly on the future, chiefs at Benalmadena Marina are seeking to capitalise on its showcasing at the London Boat Show by unveiling its ambitious blueprint for 2016.

Key features include the creation of a new corporate website, the design of a mobile phone application, and the formation of an information bulletin. All are being considered with the target of presenting visitors with a single interactive platform to explain and promote the port. 

Marina manager Manuel Jimenez said the plan was “a tool to improve the image of the port and establish future guidelines to enhance future financial results.”  The marina will also feature at upcoming nautical conferences in Dusseldorf and Stockholm.