Costa Blanca: Alicante city seeking to seduce international tourist market

LURE: Valencia Autonomous Secretary of Tourism Francesc Colomer said Alicante’s offer of sun, sea and city puts it a highly competitive position. CREDIT: Ayuntamiento de Alicante website

ALICANTE’S provincial tourist board is set to receive €100,000 from the Valencian government for the international promotion of the city as a tourist destination.
The regional Tourism department will sign an agreement with Alicante city council, which the Valencia Autonomous Secretary of Tourism Francesc Colomer said “allows us to have another work tool for repositioning Alicante in a global world in which here are many destinations fighting to seduce the tourist.”
Commenting following a meeting with Alicante Tourism councillor Mari Carmen Sanchez, Colomer highlighted the provincial capital’s “ability to seduce” in a highly competitive market thanks to a combined offer of sun, sea, sand and city.
Alicante is, he added, “a city open to the sea with a multitude of products which complement it”, citing cuisine, culture, heritage, and its appeal to the LGBTI community, the meetings, incentives, conferencing and exhibitions sector and to cruise tourism.
Mari Carmen Sanchez spoke of the need to work side-by-side with the Valencia administration in order to strengthen Alicante’s position as an international tourist destination.
“In these times when everything is so globalised and the offers are just a click away, it is fundamentally important that the institutions, whatever their political colour, work together so we can offer a really attractive Alicante destination product and reclaim its place as a heavyweight tourist centre.”

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Written by

Cathy Elelman

Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.

Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.

Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.

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