Benidorm’s new logo on the move in the Costa Blanca

BENIDORM taxis will all bear the Costa Blanca resort’s new logo on their doors. The design, an outline of the famous Benidorm skyline, will identify the local concessionaires, said Benidorm town hall’s Mobility councillor Jose Ramon Gonzalez de Zarate. Accompanied at the official presentation outside Benidorm town hall by Jose Antonio Gomez, president of Radio Taxi Benidorm, De Zarate explained that as well as the resort’s skyline, the logo includes the taxi’s licence number, making the vehicles easy to identify. De Zarate also announced that the skyline design is to be adopted as Benidorm’s official logo.