By Tara Rippin • 06 March 2020 • 11:42
POSITIVE: Rincon de la Victoria will continue to promote the town's assets. CREDIT: Ayuntamiento de la Rincon de la Victoria
THE cancellation of the Berlin International Tourism Fair (ITB) due to coronavirus risks has done little to dampen the determination of Rincon de la Victoria Council, which had planned to attend.
Instead, the Mayor, Francisco Salado, said the local authority will ‘maintain its tourism promotion campaign’ in Germany, digitally, pointing out that more Germans visit the town in the latter part of the year than any other nationality.
He said: “This is thanks to the important tourism promotion that is being carried out, and demonstrates the relevance of being present in the German market with actions that publicise the quality and variety of tourist attractions in Rincon de la Victoria.”
The Department of Tourism intends to develop a digital campaign which it will extend to Sweden, Norway, Finland, Denmark and Iceland.
Similarly, the town will feature in the ‘Viva Andalucia’ supplement of German newspaper Tagesspiegel.
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Tara Rippin is a reporter for Spain’s largest English-speaking newspaper, Euro Weekly News, and is responsible for the Costa Blanca region.
She has been in journalism for more than 20 years, having worked for local newspapers in the Midlands, UK, before relocating to Spain in 1990.
Since arriving, the mother-of-one has made her home on the Costa Blanca, while spending 18 months at the EWN head office in Fuengirola on the Costa del Sol.
She loves being part of a community that has a wonderful expat and Spanish mix, and strives to bring the latest and most relevant news to EWN’s loyal and valued readers.
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