Apple Stock: iPhone 15 Sales Drive Growth, Is it Time to Buy?

Apple Stock a good buy 2023

Apple Stock a good buy in 2023? Image: Unsplash/boliviainteligente

Apple (AAPL) is one of the most popular and successful stocks in the world, but is it still a good investment in 2023? With Apple’s omnipresent influence in our daily lives, from Apple Watches adorning our wrists to high-resolution super camera iPhones capturing every moment, it’s easy to appreciate the appeal of the tech giant. However, the answer is not straightforward, as there are both pros and cons to consider, let’s explore the company’s financial health, market dynamics, and the factors that influence its stock performance.

Hugo Invest, Apple Stock

Should I Buy Apple Stock?

In a smartphone market that has seen fluctuations and challenges, Apple’s iPhone sales continue to display robust growth. This fact holds immense significance, considering that approximately 60 per cent of Apple’s total revenue stems from iPhone sales. Over the past decade, Apple’s market share in global sales has steadily risen from 15 per cent to 20 per cent, largely at the expense of Android competitors. This impressive achievement is not to be underestimated and is vividly reflected in the performance of Apple’s stock.

Apple Stock forecast

Apple Stock Analysis

Analysing Apple’s stock chart over the past 4.5 years reveals an intriguing pattern. Currently hovering around the pivotal $175 mark, the stock faces a crucial juncture. Should this barrier be breached, investors may anticipate the next resistance level at approximately $160. Beyond that lies a significant threshold at $142. It’s essential to acknowledge that technical analysis offers valuable insights but doesn’t guarantee outcomes.

Apple Stock
Apple’s iPhone sales continue to display robust growth. Image: Unsplash/zhiyue

Apple Stock predictions

Risks, Opportunities & Valuation

Apple’s journey is not without challenges. Recent restrictions in China, where government employees are prohibited from using Apple products, pose a potential threat to revenue, especially if these measures expand. Additionally, the ascent of Huawei as a formidable competitor in China raises concerns. Furthermore, the pricing of Apple’s new products, exemplified by the €1500 price tag on the iPhone 15 Pro Max, has sparked worries.

Examining Apple’s financial position unveils a massive cash reserve of around $160 billion. While this reserve is primarily earmarked for share buybacks, it is diminishing over time. Nonetheless, this has contributed to an increase in earnings per share. Furthermore, Apple’s free cash flow has exhibited steady growth.

Valuation-wise, Apple currently appears to be trading at a premium, with a price-to-earnings ratio of approximately 30, surpassing the historical average of 20. It’s essential to bear in mind that market conditions and competitive dynamics can exert significant influence on valuation.

apple stock forecast long term

Is Apple Stock a Good Long-Term Investment?

The question of whether Apple remains a prudent choice for investors hinges on individual goals and risk tolerance. While Apple’s current valuation may raise eyebrows, the company boasts a robust financial position and a commitment to innovation. Keeping a vigilant eye on market developments and the company’s trajectory is paramount. As of the present moment, Apple’s stock stands at a critical juncture.

Investors must not fixate solely on the prevailing stock price. Instead, a comprehensive evaluation, including underlying fundamentals and prospects for future growth, is essential. Regardless of the outcome, Apple’s enduring presence in the realm of technology and investments is assured. As we navigate the ever-evolving landscape, the verdict on Apple stock’s status as a good investment remains an intriguing and ever-relevant question.

Apple is a great company with a strong track record, but it is important to remember that no investment is guaranteed. If you are unsure about how to invest in Apple stock, or if you are looking for a more diversified investment portfolio, you may want to consider working with an investment company. Investment companies can help you develop an investment plan that meets your individual needs and goals, and they can also help you manage your risk. When choosing an investment company, it is important to do your research and select a company that has a good track record and is reputable.

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Written by

Catherine McGeer

I am an Irish writer who has been living in Spain for the past twenty years. My writing centers around the Costa Cálida. As a mother I also write about family life on the coast of Spain and every now and then I try to break down the world of Spanish politics!