K-EXPO Spain 2026 brings the Hallyu Wave to Madrid this summer

This summer, Spain will experience the one of the largest Korean trade fairs in the world, right in the capital of Madrid: K-EXPO Spain 2026, a major event bringing together more than 100 Korean companies in celebration of the country’s gastronomy, culture, cosmetics, and entertainment, is coming to Madrid in mid-June.

The Spanish capital’s South Korean summer

The event, which has already become a major talking point in the United States, the United Arab Emirates, Japan, France, Canada, and more, is set to return to the shining capital of Madrid on June 12, for businesses and networking, and June 13, for the general public. It will take place at the Madrid Exhibition and Events Universe, in Chamartín. Not only this, the event will be completely free to attend, and is already expecting more than 5,000 visitors.

Korean entertainment, K-Beauty, and a whole lot of food: The Hallyu Wave comes to Madrid

More than 100 Korean companies will participate in this major cultural and entertainment event, more than 50 of which specialise in the food and beverage industry. The ‘K-Food’ aspect will be a major draw, as Korean restaurants in Spain surge in popularity, and many Spanish restaurants are incorporating Korean flavours into their cuisine, including ingredients like kimchi (spicy fermented vegetables) and gochujang (a savoury, sweet, and spicy fermented condiment).

Some major and popular gastronomic draws of the exposition will include drinks like Korean teas, kombucha, specialty coffees, artisanal soju, traditional liquors, functional and protein drinks; healthy food like ginseng, fermented products, honey, algae, vegan products and supplements; snacks and gourmet products like appetizers, seaweed, red ginseng, fermented vinegar, condiments and premium convenience products; Korean confectionery including traditional sweets, cookies and rice cakes; ready-to-eat products, and traditional Korean dishes. 

Another major draw of the K-EXPO Spain trade fair will be the K-Beauty experiences. As one of the most lucrative markets, Korean skincare will be a talking point at the fair, with businesses exhibiting popular products. Those who attend will be able to take part in experiences, including receiving personalised skincare routines and AI-assisted skin diagnosis, as well as products like cellulose masks, ampoules, serums, and LED phototherapy devices.

Visitors will also be treated to various workshops during the fair, including doenjang and gochujang making, a kimchi demonstration with master craftsmen, and a free premium photobooth experience.

A chance for networking and connections to major Korean brands

The event will be a chance for consumers as well as companies to create greater ties with Korean businesses and contribute to the Hallyu Wave (the increasing popularity of Korean culture and products on a global scale). K-EXPO Spain 2026 is set to establish Madrid as a key hub for Korean connections in Southern Europe. 

Those interested in attending the event, either as representatives for a business aiming to network with Korean companies, or as a member of the general public, can register on the event’s official website, kexpospain.com/es.