By Euro Weekly News Media • 09 February 2012 • 15:10
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OVER 85 per cent of our more than half-a-million readers make sure they see Euro Weekly News every week.
And 66 per cent of the newspaper’s readers spend from 30 minutes up to an hour scouring through the various sections, from News to Adverts, Business to Columns, Health to Motoring, not forgetting of course Sport, Food, Business, the Classified and Service advertising sections, and much more.
Only 2 per cent of EWN readers put their copy down after 10 minutes – proof that size does matter – with at times weekly pagination of some editions topping 108 pages, while other local newspapers frequently publish just 32 pages, or less, and some only fortnightly!
More than 1,000 regular readers responded to the EWN’s five-minute Readers’ Survey carried in the newspaper – two weeks running – just before Christmas. Each completed survey, submitted either over the internet or by post, was automatically entered into an exclusive EWN €1,000 prize draw.
The findings of what YOU, the readers, like, who YOU are, what YOU want more of, as well as in a few cases what YOU are not so keen on, provided an intriguing insight to EWN, Spain’s largest free local newspaper in English.
Based on the findings, successful year in 2011, despite the tough economic times, even more improvements are planned throughout the next 12 months to ensure that the EWN remains the newspaper that others – though not by their own choosing – have to follow!
The management aim is simple: to continue to provide readers with the best and most up-to-date local weekly newspaper AND to provide advertisers with the best opportunity to promote and improve their business levels.
While the EWN has no intention of resting on its laurels, management and staff are proud of the in-depth insight the survey revealed.
One aspect that has undoubtedly assisted EWN’s ongoing success over almost two decades is its increasing availability, with 134,500 copies printed each week ensuring that an amazing 92 per cent of survey respondents revealed that they find it easy to pick up a copy of their favoured weekly newspaper.
EWN readers are also a mature group, with 81.3 per cent aged 51 and above, while 14.1 per cent are aged 36–50. Many readers said they also read British daily The Telegraph and shop at Marks & Spencer.
While 60 per cent of readers did not tick any of the sections indicated when asked which part of the newspaper they did not like, we have taken on board that only 6 per cent are not happy with the television pages, and 2 per cent are unhappy because it is published only once a week!
With surveys submitted from throughout the EWN’s distribution area from Valencia to Gibraltar, from Mallorca and the mainland to inland, the findings will enable EWN to move forward and, as always, ensure that it does not disappoint.
Long-term readers show their loyalty
EWN readers know what they like and are also a loyal lot! For findings from our recent EWN survey spelled out that more than a quarter have been reading the newspaper for six years or more, and 53 per cent for between three and five years.
Changes and improvements in the last two years coupled with the introduction of separate editions for the Costa Blanca North and South editions have also produced 15 per cent new readers, despite dwindling expatriate numbers in many areas.
Additionally, 6 per cent of those who completed the survey did so even though they had only joined the ranks of regular EWN fans in the last 12 months.
THE TOP 10
AN amazing near 99 per cent of EWN fans read our local news coverage every week.
And 82.36 per cent also always quickly turn to the Letters section. The survey revealed the following Top 10 favourite sections among readers (figures given are percentage of all readers):
Local news 98.5Letters 82.3 What’s On 66.2 Leapy Lee 64.8 Other columnists 63.2 Food 62.4 Time Out/Puzzles 62.1 Classifieds 53.2 Health/Beauty 51.7 Business/Finance 50.5
Homes and Gardens, general features, Television, Fashion, Sport, Motoring and horoscopes also featured heavily among readers’ favourites.
Pauline’s €1,000 surprise
IT WILL be a long time – if ever – before Pauline Osgood forgets the day EWN Managing Director Michel Euesden phoned her.
For when Pauline, who lives in Almeria Province, answered her phone and found Michel on the line, it was to reveal that her completed form had been picked out as the winning entry in the EWN five-minute survey €1,000 cash prize draw.
Pauline gets a copy of the EWN every week from her local petrol station in Los Gallados, where she lives.
Married and aged 74, she has been a regular reader for more than three years, and on average spends at least half-an-hour catching up on the letters, local news, and other favourite sections, including general features, health and beauty, television, what’s on, and entertainment/puzzles.
As well as being an EWN fan, Pauline also enjoys dining out, going out for a meal once a week or more.
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