By Euro Weekly News Media • 14 March 2013 • 17:20
The Coca-Cola Company has signed an agreement to have one unified bottling partner for Spain and Portugal.
Coca-Cola Iberian Partners chairwoman Sol Daurella, recently signed an agreement with Muhtar Kent, chairman and CEO of The Coca-Cola Company and Marcos de Quinto, president of Coca-Cola Iberia in Madrid.
This comes two weeks after Spain’s National Competition Commission and the Portuguese Competition Authority approved the merger of seven Spanish Coca-Cola bottlers.
It is expected that this will signal the start of a 10 year plan for Coke’s second-largest market in Europe, and it’s eleventh largest globally, and will prove to be more efficient in meeting the needs of their retail and restaurant customers.
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