By Euro Weekly News Media • Published: 14 Mar 2013 • 17:20
The Coca-Cola Company has signed an agreement to have one unified bottling partner for Spain and Portugal.
Coca-Cola Iberian Partners chairwoman Sol Daurella, recently signed an agreement with Muhtar Kent, chairman and CEO of The Coca-Cola Company and Marcos de Quinto, president of Coca-Cola Iberia in Madrid.
This comes two weeks after Spain’s National Competition Commission and the Portuguese Competition Authority approved the merger of seven Spanish Coca-Cola bottlers.
It is expected that this will signal the start of a 10 year plan for Coke’s second-largest market in Europe, and it’s eleventh largest globally, and will prove to be more efficient in meeting the needs of their retail and restaurant customers.
Share this story
Subscribe to our Euro Weekly News alerts to get the latest stories into your inbox!
By signing up, you will create a Euro Weekly News account if you don't already have one. Review our Privacy Policy for more information about our privacy practices.
Share your story with us by emailing newsdesk@euroweeklynews.com, by calling +34 951 38 61 61 or by messaging our Facebook page www.facebook.com/EuroWeeklyNews
By signing up, you will create a Euro Weekly News account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.
Download our media pack in either English or Spanish.