Visible signs of the times

Front view of Imaginarium kids store in Barcelona on December 11, 2014.

MEDITERRANEAN Spain has much to learn from the sophisticated business signs market in the UK.

There is much more to customer enticement than a shop front and a vehicle covered with self adhesive information.

Avoid garish ‘quick an’ slick’ signage. If it looks like something you would see on Blackpool’s prom’ you may turn customers away.

The visible exterior of your business is a direct reflection of your professionalism or lack of it. Remember, your signage is your company’s business suit. 

Vinyl self adhesive signs were never intended to be permanent. Reasonably priced, easily applied and removed, they are perfect for special offers. They are also ideal for public holidays such as Christmas, Easter, and Valentine’s Day good wishes or offers. If you want to remove vinyl signs on vehicles, borrow the hairdryer from the bathroom. A few minutes of hot air and they can be more easily peeled off.

‘A’ boards placed outside business premises are a good idea. When I bought one for my specialist business, situated on a busy main road, the turnover increased by one-third. Although I had been trading for over two years, I was constantly asked by road users how long had I been there. I later figured out why. Motorists do not look left and right; they look ahead. 

Ideal for tradesmen, the ‘A’ board is light, mobile, and can be left outside wherever work is being carried out. Likewise, signage fastened to clients’ walls or gates.

Family car magnetic signs are worth their weight in gold. Unlike self adhesive signs these can be placed on car doors and peeled off as required. The downside is they can be stolen. The magnet attracts the light fingered too.

Enterprising business types can sign their family car up and leave the vehicle parked near the entrance to a supermarket or mall all day. Imagine how many people will see it and there are no fees to pay.

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