By Cathy Elelman • 26 June 2020 • 18:16
MESSAGE: Mallorca-born Nadal presents an image of a safe destination ready to receive tourists.
CREDIT: Consell de Mallorca Facebookk @ConselldeMca
TENNIS ace Rafael Nadal is the star of a promo aimed at attracting tourists to Spain’s holiday island Mallorca.
The Mallorca-born celebrity sportsman provides the voiceover for the island government’s promotional video, which is aimed especially at the national visitor market.
Over sweeping aerial shots of the island’s coastline, landscapes, capital city and natural wonders, Nadal tells viewers Mallorca has worked hard to get back to normal life “so that the strange thing is to be at home and not out there looking for freedom,” and so that “holidays are as ever: free time to disconnect and forget about everything.”
The video is part of a Consell de Mallorca marketing campaign and packet of measures aimed at reactivating the tourism sector in the face of the coronavirus crisis.
It is due to be broadcast at prime time on national TV from the first fortnight of July. Versions in Catalan, English, German and French will be put out on social media.
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Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.
Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.
Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.
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