'Closer to those you love the most' Christmas campaign

'Closer to those you love the most' Christmas campaign

CREDIT: Ayuntamiento de Velez-Malaga

‘Closer to those you love the most’ is the slogan for Velez-Malaga Tourism’s new Christmas campaign.
THE initiative aims to “stimulate, promote and support local commerce”, and encourage shoppers to buy locally and “support a sector very affected by the Covid-19 crisis”, while following all safety and hygiene guidelines.
At the launch this week, Councillor for Tourism Jesús Pérez Atencia said: “We present what will be the thread of this atypical Christmas campaign undoubtedly marked by the pandemic. Under the title: ‘Close to those you love most’, we invite the residents of Velez-Malaga to live Christmas in a responsible way.”
He urged the town to “do so by following the guidelines of safety and hygiene set by the various administrations. And of course, everything is focused on boosting local trade, buying in our stores and supporting a sector very affected by the crisis of Covid-19.”
Atencia said a “very emotional video and various media campaigns” will raise awareness of “the importance of being close to those you love most this Christmas”.

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Tara Rippin

Tara Rippin is a reporter for Spain’s largest English-speaking newspaper, Euro Weekly News, and is responsible for the Costa Blanca region.
She has been in journalism for more than 20 years, having worked for local newspapers in the Midlands, UK, before relocating to Spain in 1990.
Since arriving, the mother-of-one has made her home on the Costa Blanca, while spending 18 months at the EWN head office in Fuengirola on the Costa del Sol.
She loves being part of a community that has a wonderful expat and Spanish mix, and strives to bring the latest and most relevant news to EWN’s loyal and valued readers.

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