By Catherine McGeer •
Published: 01 Nov 2023 • 14:11
Campaign 'Alicante City, where summer never ends' takes over the UK!
Image: Shutterstock/ AlexDreamliner
THE City of Alicante is set to launch its most extensive promotional campaign to date in the UK. The campaign aims to solidify and boost the British market’s growth. It will coincide with the World Travel Market in London from November 6 to 8 and extend for a month, targeting London, Manchester, Bristol, and Edinburgh.
The campaign, titled ‘Alicante City, where summer never ends,’ aims to strengthen their primary source market to attract more ‘city break’ and vacation tourists, capitalising on Alicante‘s excellent air connectivity during the autumn and winter seasons.
The campaign features a total of 175 city buses adorned with Alicante’s imagery and campaign slogan that will circulate in three British cities from November 6 to December 3. Specifically, 50 buses will roam London, Manchester, and Edinburgh, with 25 more in Bristol.
Additionally, 123 digital displays will be visible in central London, and central Manchester. An ad will be published for two months in British Airways’ ‘High Life’ magazine. The British market accounts for 23.36 per cent of hotel stays in Alicante according to the Alicante Provincial Hotel Association (APHA). This reflects the increasing interest of British tourists in the city.
For more Costa Blanca South news click here
Thank you for taking the time to read this article. Do remember to come back and check The Euro Weekly News website for all your up-to-date local and international news stories and remember, you can also follow us on Facebook and Instagram.
Share this story
Subscribe to our Euro Weekly News alerts to get the latest stories into your inbox!
By signing up, you will create a Euro Weekly News account if you don't already have one. Review our
I am an Irish writer who has been living in Spain for the past twenty years. My writing centers around the Costa Cálida. As a mother I also write about family life on the coast of Spain and every now and then I try to break down the world of Spanish politics!
Download our media pack in either English or Spanish.