By Catherine McGeer • Published: 12 Apr 2024 • 17:17
Nerja explored Image: Nerja Town Hall
IN a quest to unearth the hidden treasures of Nerja, one family from a well-known social media account made up of three influencer families from Navarra, collectively amassing over 68,000 followers on Instagram under the alias ‘Se Me Cae la Casa Encima,’ (The house is falling on me) enjoyed an expedition through the town.
Specialising in chronicling travels, accommodations, and experiences across Spain, these families are celebrated for their insightful content.
One of these families graced Nerja‘s shores, getting to know the stunning coastal town. Welcomed by Tourism Councillor Ana María Muñoz at the local Tourist Office, they were warmly thanked for selecting Nerja as their destination. This visit not only showcases Nerja’s attraction but also underscores the growing influence of social media in shaping travel preferences.
With their substantial online following, the influencers’ posts are anticipated to shed light on Nerja’s offerings, potentially sparking an increase in tourism and economic vitality within the area.
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I am an Irish writer who has been living in Spain for the past twenty years. My writing centers around the Costa Cálida. As a mother I also write about family life on the coast of Spain and every now and then I try to break down the world of Spanish politics!
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