Italian tourism makeover: 15 Sardinian villages set for €38m revamp

Italy is reshaping the way travellers experience its most popular destinations. From modest entrance fees at iconic landmarks to major investment in lesser-known regions, the country is taking steps to manage overcrowding while boosting sustainable tourism. A new initiative in Sardinia highlights this shift, aiming to revitalise quieter areas and offer visitors a more relaxed alternative to packed city breaks.

New tourist fees in Italy’s busiest destinations

Italy has implemented several measures as of late to slow tourist traffic through its most visited holiday hotspots, including charging entrance fees to previously free attractions. Visiting the Trevi Fountain in Rome will now cost €2, while access to Venice city centre will set you back between €5 and €10 depending on demand and timing. While these prices will not break the bank, they certainly add additional costs to any holiday and signal a broader move towards managing overtourism.

These changes are designed to protect historic sites, reduce congestion, and improve the experience for both visitors and residents. Cities such as Rome and Venice have long struggled with high footfall, particularly during peak seasons.

Sardinia’s €35 million village makeover project

A new project with a similar aim will see run-down Italian villages receive a €35 million makeover. Fifteen villages on the island of Sardinia have been selected for the “Tourism in Villages” scheme, with each set to receive approximately €2.5 million. Over the years, these locations have steadily depopulated, falling into disrepair as younger generations moved away.

The funding will be used to restore historic buildings, improve infrastructure, and support local businesses. Plans also include upgrading transport links, enhancing digital connectivity, and promoting cultural heritage to attract visitors.

Participating villages include: Aggius, Atzara, Bosa, Castelsardo, Carloforte, Galtellì, Gavoi, Laconi, La Maddalena, Lollove, Oliena, Posada, Sadali, Sardara and Tempio Pausania

Promoting year-round and sustainable tourism in Sardinia

A key focus of the initiative is creating a year-round tourism model. Rather than relying on the traditional summer surge, Sardinia hopes to attract visitors throughout the year with cultural events, nature-based activities, and slower-paced travel experiences. This approach appeals to travellers seeking authenticity, tranquillity, and a deeper connection to local life.

Reducing pressure on major Italian cities

The hope is that this project will help Sardinia live up to its potential as a major tourist destination while easing the burden on overcrowded urban centres. By promoting off-the-beaten-track locations, Italy aims to decentralise its tourism model. Many believe this will relieve pressure on major cities like Rome and Milan, ultimately improving conditions for residents and tourists alike.

Taken together, these changes reflect a more balanced approach to tourism in Italy, one that values preservation, sustainability, and a richer travel experience.