Treasure hunters search for gold under Finland’s midnight sun

In the winter, tourists flock to Finland for a snowy escape and the chance to meet Father Christmas himself. But what about in the summer? Well this year, one Finnish ski resort is launching a unique summer-long experience that promises something even better than what you could find under the Christmas tree: €20,000 worth of gold.

The summer-long Midnight Sun Hunt begins at Lapland

Levi is best known internationally as one of Finland’s top ski destinations, but during summer the region transforms into a completely different experience.

From June 18, visitors will gather at Levi, anxiously awaiting the first clue of the Midnight Sun Hunt. Throughout the summer, treasure hunters will gather clues, trek through beautiful nature trails and stop at some of Finland’s most popular attractions in search of their prize.

Organisers say the challenge has been designed to encourage participants to fully experience the landscapes, hiking routes and culture of Lapland along the way.

Clues will reportedly be released gradually across the summer, encouraging visitors to continue exploring the area and revisit different locations around Levi and Finnish Lapland. Each new clue will get them closer to being €20,000 richer, as waiting for them somewhere along the route is a valuable nugget of gold.

Exploring Finland under the Midnight Sun

Treasure hunters won’t have to worry about a lack of sunlight hindering their search. The challenge is named after the midnight sun phenomenon that see’s the sun shine for 24-hour straight during the peak summer season.

The midnight sun attracts travellers from around the world every year. For many travellers, seeing the midnight sun is already considered a once-in-a-lifetime experience. Combining that phenomenon with a real-life treasure hunt creates a distinctive way for visitors to explore more of Finnish Lapland beyond its traditional winter image.

How the treasure hunt could boost summer tourism

Lapland traditionally sees its biggest influx of tourists during the winter months, when travellers arrive for snow sports, Northern Lights experiences and festive Christmas attractions. However, initiatives like the Midnight Sun Hunt are helping showcase Finland as a year-round destination.

By encouraging travellers to visit during the summer season, the event could help boost tourism outside of Lapland’s peak winter period. Hotels, restaurants, tour operators and local businesses are also expected to benefit from increased visitor numbers throughout the summer months.

The final clue will be revealed on August 22. Although, the bar of gold will remain tucked away in its hiding spot for the entirety of the treasure hunt, meaning it could be discovered any time, by anyone.