Objective USA – Mission to New York

OBJECTIVE: Marbella delegation heading to New York.

MARBELLA is planning an offensive on New York – a charm offensive.

A local delegation, headed up by Mayor Angeles Muñoz, will be heading to New York for meetings with tour operators and airlines to try to raise the profile of not just Marbella but the whole of the Costa del Sol, on the other side of the pond.

This is not the first time that Marbella has tried to take a bite out of the Big Apple; in 2010 Mayor Muñoz visited the city to try to attract investors but didn’t have very much success. 

This time things will be different, assured Muñoz. She has a hectic four-day schedule in which she will be meeting key companies which actually have the power to make a difference to the town.

After all, if Marbella is good enough for the First Lady, then it should be good enough for other Americans.

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