New plans for Carrerlamar

REINVENTION: Carrerlamar beach is a strong ‘tardeo’ contender.

CAMPELLO plans to take a leaf out of Alicante City’s book and promote ‘tardeo’.

This relatively new practice fills the gap between lunchtime and dinner, particularly on Saturdays, when bars, cafes and restaurant terraces tend to empty and takings dwindled.

The innovation, which has even been reported in the UK press, is spreading to other Alicante Province towns, and Campello business-owners hope to cash in, too.

The town’s recently-constituted Apheco business association believes the area along the Carrerlamar beach is ideal for the town’s own ‘tardeo’ initiative. Members have been in touch with their Alicante counterparts and have now had a meeting with the town council.

The three-party alliance in charge at the town hall is receptive to the idea, municipal sources said. 

There has been a meeting with business-owners to discuss and listen to proposals for revitalising Calle San Bartolome, Carrerlamar’s principal thoroughfare. 

Despite the contacts regarding ‘tardeo’, Apheco lamented the town hall’s “lack of dialogue and action” in other areas. 

The association was excluded from the Fitur trade fair in Madrid earlier this month, claimed a spokesman, who regretted that Campello’s Carnival events were all located in the town centre and posters were printed exclusively in Valenciano.

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