Vitamin sales on rise

SALES of vitamins and supplements are rising after a six-year slump, with the market growing 1.8 per cent in the past year according to research in The Grocer, the retail industry journal.

Analysts said a combination of guilt over rushed meals and a desire for quick ‘pick-me-ups’ sparked the revival. But what supplements and vitamins should you be taking?

Memory boost

Vitamin B12, in particular, may help some people stave off the memory problems linked to old age as the nutrient helps keep nerve and blood cells healthy, and helps make DNA. One of the advantages of vitamin B12 supplements is that there’s no evidence of a risk of overdosing.cereals.

Over 50’s

B12 can also be beneficial for those over the age of 50, particularly those with type 2 diabetes or heartburn should consider taking B12. Glucosamine sulfate is another supplement that may help ageing people as it is a natural chemical compound in your body which helps maintain healthy cartilage with levels dropping with age. It can help prevent osteoarthritis.


The NHS recommends children aged six months to five years have vitamin D drops, needed for healthy bones. There is also a deficiency danger with teenage girls who consume lots of fizzy drinks and very little dairy produce. 

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