Madrid and Mastercard join forces to boost the recovery of tourism in Spain's capital

MADRID: Public perception of the city as safe destination back to where it was last year. CREDIT: Luis Manuel Suarez Twitter

Madrid City Council and Mastercard have joined forces to boost the recovery of tourism in Spain’s capital.

IN a statement, the city council said “it is a collaborative model, in which Mastercard has made available its analytical capacity and technological tools linked to tourism”.
The authority wants to find out exactly how the pandeic has impacted on tourism “to help design a ‘post-shock’ strategy and, finally, to accelerate the recovery”.
The project was launched in May and, until the end of the year, will continue to “add a layer of advanced analytics and artificial intelligence to the decision making process in the tourism field”.
Similar agreements have been made between Mastercard and London and New York.
“This initiative positions the capital as an intelligent and safe destination, with an inclusive and digital tourist offer that is highly valued by national and international tourists,” added Madrid City Council.
According to Mastercard data, the perception of Madrid as a safe destination suffered a big setback at the beginning of State of Alarm; however, this perception has been recovering until reaching the same levels it had in 2019, reports
“The public-private partnership becomes even more relevant given that the tourism sector, one of the most affected by the Covid-19 pandemic, represents seven per cent of the GDP and employs almost 400,000 people, according to the latest data from the City Council,” they added.

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Written by

Tara Rippin

Tara Rippin is a reporter for Spain’s largest English-speaking newspaper, Euro Weekly News, and is responsible for the Costa Blanca region.
She has been in journalism for more than 20 years, having worked for local newspapers in the Midlands, UK, before relocating to Spain in 1990.
Since arriving, the mother-of-one has made her home on the Costa Blanca, while spending 18 months at the EWN head office in Fuengirola on the Costa del Sol.
She loves being part of a community that has a wonderful expat and Spanish mix, and strives to bring the latest and most relevant news to EWN’s loyal and valued readers.

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