Starbucks Makes The Shift Towards Plant-Based Menus

CREDIT: Photo by TR on Unsplash

Starbucks Makes The Shift Towards Plant-Based Menus.

DURING an investor earnings call last week, Starbucks CEO Kevin Johnson announced that one store in Seattle is offering a 100 per cent plant-based menu. The store is being used as a ‘test site’.

Johnson declared that the company has noticed the changing trends during the COVID-19 pandemic, and plans to listen to those consumer desires. “So if I think about both beverage and food, the number one trend that I would highlight there is just the consumer shift in consumer preferences around plant-based,” Johnson said. 

The CEO continued: “Now when we attach food, our R&D teams have been very thoughtful about how to have the food menu be relevant to the day-parts and to the beverages that we sell. And they’ve done a phenomenal job with that over the years, and if I were to say what is the – probably the most dominant shift in consumer behaviour, it’s this whole shift to plant-based. And that is a shift both in beverage and in food,” he added.

Rosalind Gates, Starbucks’ COO praised the expanding plant-based menu. She added: “The work ahead of us by no means minimises food.

“Actually, we see it as a golden opportunity for us to further expand our presence and create quality food to attach items to go along with great coffee.”

The Starbucks CEO also mentioned that the company has already launched several dairy-free alternatives, including almond milk, soy milk, and coconut milk in the past across different countries.


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Written by

Matthew Roscoe

Originally from the UK, Matthew is based on the Costa Blanca and is a web reporter for The Euro Weekly News covering international and Spanish national news. Got a news story you want to share? Then get in touch at [email protected]

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