By Peter McLaren-Kennedy •
Updated: 23 May 2022 • 10:28
Benidorm expects massive influx of British tourists as bookings soar
Destinia General Director, Ricardo Fernández, told delegates at a Visit Benidorm Foundation meeting that bookings for summer are 70 per cent up on those prior to the pandemic. Local bookings however have yet to recover fully, with the number still marginally below those of 2019.
Fernández continued, saying that the average cost of the accommodation had gone up 11 per cent since 2019, which is possibly the reason why local bookings had not recovered as quickly.
Speaking about the high number of British bookings, he said that this group tended to book long in advance, whereas local travellers tended to leave their arrangements until much closer to the time. That, he said could result in local bookings surpassing 2019 numbers, with it being still too early to predict the number of local travellers.
The cost of travel locally is also said to be affecting people’s choice of destination, whereas the cost of flights from the UK have remained competitive.
Expected travel disruptions in the UK over the summer, coupled with the rising cost of food and accommodation, may prompt more to consider cheap holidays abroad with Benidorm remaining competitive despite the increase in prices.
The figures provided by Destinia will be music to the areas of hotels, bars and restaurants in Benidorm, with the city having been hit hard by the fall in the numbers of British tourists.
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Originally from South Africa, Peter is based on the Costa Blanca and is a web reporter for the Euro Weekly News covering international and Spanish national news.
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