Rincon de la Victoria targets key European markets

European Tourism Takes Centre Stage Image: Shutterstock/ Jandro March

RINCON de la Victoria’s Tourism Department began a digital advertising campaign targeting Germany, Norway, Belgium, Finland, and the Netherlands.

Rincon de la Victoria’s Digital Campaign Unveiled at International Tourism Fair

Unveiled at the International Tourism Fair in Berlin (ITB), the campaign introduced exclusive ads tailored to each country’s language, featuring a customised promotional video. Tourism Councillor Antonio José Martín describes it as a milestone, marking the first-ever simultaneous digital ad campaign in these countries.

Exclusive Ads Tailored to Germany, Norway, Belgium, Finland, and the Netherlands

The social media visibility campaign, ‘Rincón de la Victoria: Full of Life,’ targets audiences aged 30 and above on social media platforms, adapting the promotional video to local languages.

Multilingual Appeal: Promotional Video Adapted to Local Languages for Maximum Effect

Martín highlights that user engagement directs visitors to the official Tourism Department website, inviting them to explore Rincón’s attractions. The country selection aligns with visitor data, and the overall goal is to attract new tourists, leveraging the prestigious ITB platform. In addition to the digital efforts, Rincón de la Victoria gained exposure in Berlin’s Tagesspiegel newspaper, reaching a vast audience.

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Written by

Catherine McGeer

I am an Irish writer who has been living in Spain for the past twenty years. My writing centers around the Costa Cálida. As a mother I also write about family life on the coast of Spain and every now and then I try to break down the world of Spanish politics!