Comparative Analysis of eCommerce Website Builders (2024)

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Creating a website without developers is now a reality with website builders, allowing for easy site creation. No longer a nerve-wracking process, it’s programming-free, and allows direct utilisation of their platforms.

Moving beyond traditional website creation, eCommerce website builders are designed specifically for online businesses. They offer robust features for product listings, payment processing, and order management, allowing businesses to create, customise, and manage their online stores without the need for extensive technical knowledge.

We’ll compare some of the popular e-commerce web builders to help you find the perfect fit for your online store needs.

The best eCommerce website builders

As competition intensifies and the criteria for success continue to evolve, the popularity of an ecommerce platform rests on factors such as its user-friendly interface, scalability, and provision of excellent customer support.

Some of the most popular eCommerce web builders include:

  • Shopify
  • Wix
  • Squarespace
  • GoDaddy


Shopify is a great choice for various users looking to start or expand their online store, including:

  • Small and medium-sized entrepreneurs without technical knowledge who seek a simple e-commerce solution.
  • Larger companies that are looking for a scalable and customisable platform with advanced features.
  • Brands that aim to integrate their online stores with multiple sales channels, including social media and marketplaces.
  • Users who value a wide range of add-ons and integrations for specific business needs.

Some standout features of Shopify include:

  • A user-friendly interface
  • Ease of use for non-technical users
  • A wide range of customisable templates to suit various brands and industries
  • Support for multiple payment gateways
  • Robust security features
  • Excellent customer support

Shopify facilitates integration with various sales channels, like social media and marketplaces, and offers a rich app ecosystem to extend the functionality of your store.

In addition to the standard features, the latest enhancements available on the platform include:

  • Enhancements to POS printed receipts with custom QR code capabilities
  • Integration of Google Analytics 4 for advanced data insights
  • The addition of the Shop sales channel in the Shopify admin for connecting with customers through a dedicated app

There are also updates to the Shopify Search & Discovery app, a new navigation menu bar for Shopify POS, the ability to connect Shopify Balance with QuickBooks for easier financial management, and new rich text features in the online store editor.


Wix is an excellent choice for:

  • Small business owners
  • Freelancers
  • Artists
  • Users who want to create a professional online presence without needing extensive technical skills

Wix’s user-friendly drag-and-drop interface and a wide range of customizable templates make it ideal for those looking to design and launch their website quickly and efficiently.

Wix is also suitable for creating blogs, portfolios, and even small e-commerce sites, as it offers a variety of tools and apps to enhance functionality and the user experience.

Some of the features of Wix include:

  • An intuitive drag-and-drop website builder
  • A wide range of customisable templates for different industries
  • Mobile optimisation to ensure websites look great on any device
  • Wix Artificial Design Intelligence (ADI) for automated website creation

Wix offers robust e-commerce tools for online stores, an extensive app market for adding extra functionality, and SEO tools to help improve website visibility on search engines. These features make Wix a versatile platform suitable for a variety of website needs.

Some of the latest Wix eCommerce features include:

  • The integration of Afterpay which allows customers to buy now and pay later
  • Enhancements for digital creations with Adobe Express directly from Wix’s Media Manager
  • The introduction of Google Pay for a faster checkout process and Tap to Pay on Android for POS solutions


Squarespace is an ideal choice for creative professionals like:

  • Artists
  • Photographers
  • Designers
  • Small business owners who prioritise aesthetics and want a visually appealing online presence

Squarespace is perfect for those looking for an all-in-one platform with elegant design templates, straightforward site management, and no need for coding skills. Squarespace also suits bloggers and people planning to set up online stores, offering various tools for e-commerce, blogging, and portfolio showcases.

Some of Squarespace’s features include:

  • Customisable designer-made templates for a professional look
  • A user-friendly interface that allows for easy website creation and management
  • Built-in SEO tools to help improve your site’s visibility
  • Comprehensive e-commerce capabilities for online stores
  • Blogging tools that support multiple authors, categories, and tags

Squarespace also offers integrated analytics to track website performance and visitor behavior, as well as extensive customer support options.

The latest Squarespace e-commerce features include:

  • The ability to turn your knowledge into income with professional online courses
  • A native payment solution, Squarespace Payments, for seamless online transactions
  • Enhanced client invoicing for better business management

These updates aim to provide users with more ways to sell online and manage their finances directly from the Squarespace platform .


GoDaddy is often chosen by:

  • Small business owners
  • Entrepreneurs
  • People looking to establish an online presence quickly and easily

It appeals to those seeking a comprehensive solution for:

  • Web hosting
  • Domain registration
  • Website building
  • Online marketing services

GoDaddy’s user-friendly platform and wide range of tools make it suitable for beginners, while its scalability and advanced features cater to more experienced users and growing businesses.

The most popular features of GoDaddy website builder include:

  • A wide range of domain registration options
  • User-friendly website builder tools
  • Comprehensive web hosting services that cater to various needs
  • Extensive customer support

GoDaddy also offers integrated marketing services to help businesses grow their online presence, along with SSL certificates for website security. These solutions are designed for both beginners and experienced users, making it easier to start and manage online projects.

In addition to standard features, GoDaddy offers:

  • Focus on simplicity and integration for online selling
  • 100 modern, mobile-friendly templates
  • The ability to sell across multiple channels like Amazon, eBay, and social media platforms from one dashboard
  • Built-in payment processing options like Apple Pay and Google Pay
  • Comprehensive tools for marketing, analytics, and inventory management
  • Support for appointment-based services

The future is now

What we could only dream about ten years ago is our reality today; what can we dream up for the next ten? How much do we, as artists, small entrepreneurs, bloggers, or large companies, truly exist locally if we’re not visible in the internet village?

Today, selling physical or digital products and services is easier than ever. And you don’t have to do it all alone — there are professionals and platforms specialized in each area.

Choosing could be beneficial because it’s a platform that connects businesses with professional agencies across various fields, such as:

  • Web design
  • Digital marketing
  • Tech solutions

This can be especially useful if you are:

  • An artist
  • A small entrepreneur
  • A blogger
  • A large company looking to enhance their online presence, sell products or services, or engage in digital marketing

By leveraging DesignRush, you can find agencies that are well-suited to your specific project requirements and goals.

Bridging Dreams and Reality in the Digital Marketplace

DesignRush acts as a connector between visionary ideas (dreams) and their practical implementation (reality) within the digital ecosystem.

From small startups to large corporations, it helps businesses find the right agencies to bring their digital projects to life and turn their aspirations into tangible outcomes in the online world.

When evaluating a professional eCommerce development agency, consider:

  • Their portfolio to assess experience and style
  • Client testimonials for reputation insights
  • Industry-specific experience to ensure they understand your market
  • Comprehensive services including design, development, and post-launch support
  • Technical proficiency in e-commerce platforms
  • Communication and project management skills
  • Scalability and future support options to grow with your business needs

Don’t forget, sometimes the bridge between dreams and reality seems huge, but step-by-step, reality could be bigger than dreams! Focus on the first two steps:

  • Experience
  • Team strength

Choose a professional eCommerce agency that impresses you, and zoom in on the specific strengths of their team.


Building a new e-commerce website is no longer a nerve-racking process. Still, there are plenty of questions. What do we like and dislike about Shopify, or Wix, for example? Is GoDaddy value for money, or is there something else way better?

When selecting an ecommerce builder for your online store, consider factors such as ease of use, customization options, pricing, and customer support. By weighing these aspects carefully, you can make an informed decision that best suits the needs and goals of your business.


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