Your ideal client

Nicoline Schipper Credit: Nicoline Schipper

Nicoline Schipper is a Dutch real estate owner and a Transformational Business Coach, who mastered the magic of enticing the perfect client.

At the Homes, Gardens and Lifestyle event in Suitopia, Nicoline shared her insights of sales, marketing and communication with ambitious entrepreneurs.

“Visualize your ideal client.” Nicoline transformed the four stages of attraction into a business formula. 

“The first stage is to get them here.” Nicoline highlighted the importance of marketing the events you attend beforehand, through social media, press, radio, and interviews. 

By making  yourself visible, you show who you are, your professionalism and where people can find you. Nicoline believes in “abundance”; not cunning competition; “there is enough for everyone.”

The second stage is “to get them to you”; attracting the customer to whom your business is the perfect solution. And what can be better than a “pick-up line”? 

Step 3 is “connecting with your client”. Nicoline reminded future entrepreneurs to always take a human approach, because “selling is helping.”

The last stage is “aftersales”; following up with your potential clients by using email marketing, invitations and special offers. “Make them remember you.” 

With these steps, your perfect client will be satisfied.

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Written by

Anna Akopyan

Originally from Moscow, with Russian and Armenian origins, Anna has lived in Costa Blanca for over ten years. She is passionate about singing, acting and traveling.