By Catherine McGeer • Published: 21 Apr 2024 • 23:00
Sending Adventures Image: Algarrobo Town Hall
CORREOS, the Spanish postal service, has launched a prepaid postcard initiative to boost tourism in Algarrobo. This picturesque town, home to over 6,000 residents, boasts a unique blend of mountain and beach landscapes, drawing visitors worldwide with its famed olive oil cakes and horticultural research centre.
In collaboration with Correos, the Algarrobo Town Council has acquired 300 prepaid cards featuring stunning images of the town’s most iconic spots. These cards, pre-stamped with the national postage rate, serve as not only a means of correspondence but also as promotional tools for Algarrobo’s tourism sector.
Each card is equipped with a QR code linked to the ‘Algarrobo AR’ tourism app, providing recipients with a virtual tour of the area’s highlights. Following the footsteps of other prominent tourist destinations in the Málaga province, such as Vélez-Málaga and Marbella, Algarrobo aims to leverage Correos’ prepaid cards to showcase its rich architectural, historical, and cultural heritage.
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I am an Irish writer who has been living in Spain for the past twenty years. My writing centers around the Costa Cálida. As a mother I also write about family life on the coast of Spain and every now and then I try to break down the world of Spanish politics!
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