Travel boom: longer stays and rising recognition puts Almería on the map

Almería is no longer a hidden gem, known by only a handful but loved by all. Often overlooked in favour of Spain’s better-known coastal hotspots, the province is now emerging as a destination where visitors are not only arriving, but choosing to stay longer and spend more.

Rising number of visitors

Almería is quietly strengthening its position within Andalucía’s tourism sector, according to the latest Andalusian Tourism Trends Survey (ECTA).

In 2026, Almería has so far attracted 295,208 visitors, 4.4 per cent of Andalucía’s total tourism. The survey points to growing interest in Almería’s combination of beaches, natural parks, gastronomy and less crowded surroundings, helping the province build a reputation for quality rather than quantity tourism.

Higher value tourism

While some of the region’s larger destinations continue to compete for mass tourism, Almería is standing out for a different reason: visitors are staying longer and spending more. On average, visitors stayed in Almería for 5.6 days, spending around €76.6 per tourist.

The province has become one of Andalusia’s strongest performers in visitor retention, a sign that travellers are increasingly choosing experiences that go beyond short coastal breaks. Rather than relying on volume alone, Almería is consolidating its position through quality-driven tourism.

Recognised as an underrated destination

Almería’s growing appeal is now attracting attention beyond Andalucía. A separate national report by FREETOUR.com has listed Almería among Spain’s most underrated destinations.

The recognition focuses on what sets Almería apart: its largely unspoilt coastline, authentic atmosphere and striking natural contrasts. From the dramatic landscapes of the Cabo de Gata-Níjar Natural Park to its semi-desert scenery and traditional whitewashed villages, the province offers a distinctive alternative to Spain’s more heavily visited areas.

A destination gaining wider recognition

At a time when many travellers are actively seeking to avoid overcrowded tourist hotspots, Almería is increasingly being seen as a compelling alternative that balances authenticity with tranquillity. The combination of strong retention figures and growing national recognition suggests a shift in perception.

Together, the two reports indicate that Almería is moving beyond its former image as a hidden gem and steadily establishing itself as a recognised and evolving tourism destination within Spain.