By Cathy Elelman • 16 January 2020 • 11:48
AESTHETIC medical treatments are becoming increasingly popular in Spain, a new study shows.
The SEME Spanish Aesthetic Medicine Society found that 35.9 per cent of Spaniards use aesthetic medicine services, 5.4 per cent more than two years ago.
According to the report five out of 10 women and two out of 10 men currently have aesthetic medical treatments of one kind or another.
Significantly in an age of selfies and online influencers, the research also revealed that a growing number of young people are paying for aesthetic retouches.
“The appearance of selfies, the coverage of aesthetic medicine on social media and the influence this has on young people has meant that people under 26 years old are being introduced into the world of aesthetic medicine through hyaluronic acid lip fillers and other preventative treatments with botulinum toxin”, or botox as it is more commonly known, the study authors concluded.
Just short of 57 per cent of users opt exclusively for facial treatments, a five per cent increase on three years ago, and 20 per cent undergo both body and facial procedures.
Dermal fillers and botox are the treatments most in demand in Spain.
Young Spaniards’ greatest beauty concerns are getting rid of cellulite and body fat, while older people opt more for treatments for hyperpigmentation, to remove marks on the skin and for photoregeneration.
Nearly 62 per cent go along for aesthetic medical treatments on the recommendation of friends or family, although younger people are more likely to seek out information on the internet. The main reason for seeking out these kinds of treatments is to improve appearance and to feel good.
The youngest are more likely to be motivated a desire to gain self-confidence and to show the best version of themselves, while the oldest want to reduce the signs of ageing.
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Cathy Elelman is the local writer for the Costa de Almeria edition of the Euro Weekly News.
Based in Mojacar for the last 21 years, Cathy is very much part of the local community and is always well and truly up on all the latest news and events going on in this region of Spain.
Her top goals are to do the best job she can informing the local English-speaking community, visitors to the area and the wider world about about the news in Almeria, to learn something new every day, and to embrace very new challenge this fast-changing world brings her way.
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