Animal action group complains about Spanish pork trade association adverts

White pigs but red meat Credit: Pixabay

TO coincide with World Cancer Day (February 4), international pressure group Animal Equality has made a formal complaint against Interporc which promotes the sale of meat from the White Capped Pig.

The basis of the complaint is that Spain’s Interporc has been promoting the meat from the pigs as white meat, considered a healthier alternative to red meat, when it is actually red.

Using the findings of a 2015 report presented by the International Cancer Research Centre, it argues that eating red meat is associated with the development of colon and bowel cancer and in its definition of what constitutes red meat, pork is clearly identified.

Animal Equality argues that advertising and promoting the sale of meat from selected pigs as being white is misleading and in breach of consumer laws in Spain.

If the complaint is upheld by Spain’s Consumer Ministry then Interporc may be fined and required to amend its claims.

The sale of Spanish pig meat, is worldwide and last year generated €2.1 billion by way of taxes according to Interporc and therefore gave a significant contribution to the economy.

Thank you for taking the time to read this news article “Animal action group complains about Spanish pork trade association adverts”.

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John Smith

Married to Ophelia in Gibraltar in 1978, John has spent much of his life travelling on security print and minting business and visited every continent except Antarctica. Having retired several years ago, the couple moved to their house in Estepona and John became a regular news writer for the EWN Media Group taking particular interest in Finance, Gibraltar and Costa del Sol Social Scene. Share your story with us by emailing [email protected], by calling +34 951 38 61 61 or by messaging our Facebook page www.facebook.com/EuroWeeklyNews

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