By Peter McLaren-Kennedy • 09 July 2022 • 11:24
Could Facebook and Instagram be a thing of the past in Europe
Image PK Studio/shutterstock.com
Marketing expert and Project Manager for PING, Pinja Orre, told news site YLE on Saturday, Jul 9, that Meta who owns the two social media sites have made similar threats in the past. She believes that closing the door to Europe would damage the company far more than it would its European users and that it would in effect be suicide for the tech giant.
Perhaps what is different this time around is that the threat has been made at the same the EU passes legislation that makes companies such as Meta responsible for removing information on their sites, that offline is illegal in terms of the law.
The legislation passed this week simply states that if it is normally a crime in the eyes of the law, then it too is a crime online. That is a significant change from the past with the internet largely being unregulated.
In the short term, the legislation only applies to the bigger companies but it is hoped that in time the threshold will be reduced making smaller companies liable. This means that a hate crime, trafficking or similar online will be the responsibility of the tech company to have it removed.
Failure to do so could result in the company being fined up to six per cent of their world annual turnover, and that could cripple some of the less financially viable operators.
Were Facebook and Instagram remove their social media sites from Europe, the void would be filled very quickly by competitors itching to grow their businesses. One thing is for sure Facebook and Instagram won’t be a thing of the past unless something comes along that’s good enough for people to make the move.
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Originally from South Africa, Peter is based on the Costa Blanca and is a web reporter for the Euro Weekly News covering international and Spanish national news.
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