Mother’s Day race controversy as ‘sexist’ gifts awarded

Mother's Day race controversy as sexist prizes awarded

Mother's Day race controversy as sexist prizes awarded Credit: Carrera de la Mujer/Twitter

A race for women in Madrid on Mother’s Day, Sunday, May 7, which was supposed to celebrate women, was blasted as gifts of kitchen appliances and diet products were awarded. 

HuffPost reported on Twitter that the organisers of the Madrid Women’s Race hadn’t considered the implications:

“Organizers of the Carrera de la Mujer in Madrid, Spain, said it hadn’t considered the prize would have sexist implications.”

In a statement, the race organisers said: “We apologize, but we consider this a product with no sexist character and ideal for any athlete who wants to improve their nutritional habits. We regret if any woman felt offended.”

Ángela Rodríguez Pam, Spanish secretary of state for equality wrote on Twitter

“In the Women’s Race, the first woman was given a Thermomix (kitchen robot) and the rest were given 0% (fat) products.
If you succeed, become a housewife and if not, at least lose weight. The problem is not the ‘pink’ but that companies use it to cover up what is important, such as the fight against sexism. We need more races”

The event, a seven-kilometer road race with 32,000 participants, was won by Ivana Zagorac from Serbia in 24 minutes and  7 seconds on Sunday. The event raises awareness of domestic violence and cancer survivors, and is held in various cities across the country. 

Organisers for Carrera de la Mujer posted their statement on Twitter, highlighting that the prizes or gifts were given by the event sponsors and not themselves, and that they have been committed to the fight against sexism for the 19 years that the event has run.

They were also keen to point out the amount of fundraising and awareness-raising of women’s issues that they have facilitated over this time, including over a million Euros donated to cancer research.

Despite the obvious faux-pas, we hope that the Carrera de la Mujer will continue to be a force for good and the advancement of  sexual equality for years to come. 

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Written by

David Laycock

Dave Laycock has always written. Poems, songs, essays, academic papers as well as newspaper articles; the written word has always held a great fascination for him and he is never happier than when being creative. From a musical background, Dave has travelled the world performing and also examining for a British music exam board. He also writes, produces and performs and records music. All this aside, he is currently fully focussed on his journalism and can’t wait to share more stories from around the world and beyond.