By John Ensor • Published: 12 Apr 2024 • 11:52
Image of Rory McIlroy. Credit: David W. Leindecker/Shutterstockcom
With the winner of The Masters 2024 yet to be decided, one name has already risen to the top.
During the current 2024 Masters tournament, a new study has highlighted how players can reap lucrative rewards from their online presence, the research focused on the Instagram influence of 86 competing golfers.
A spokesperson from Venture Smarter commented, ‘In today’s digital age, professional athletes increasingly leverage their celebrity through social media to broaden their influence.
‘By sharing behind-the-scenes moments, personal insights, and endorsements, golfers nurture their dedicated fan bases and collaborate effectively with sponsors.’
This digital dynamic not only enhances the golfers’ interaction with fans but also solidifies their commercial partnerships, shaping the future of sports marketing.
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Originally from Doncaster, Yorkshire, John now lives in Galicia, Northern Spain with his wife Nina. He is passionate about news, music, cycling and animals.
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